Innovation 4 Business is proud to be part of the
ARMCO portfolio of companies.


A collection of property and finance focused businesses that have been strategically growing year on year, allowing us to deliver fully integrated and agile solutions at every stage of our client and partnership journeys.

We recognise that every client is unique. That is why our adept approach ensures that even the most complex of transactions are navigated with competence, proficiency, and pace. Ultimately, we are a portfolio of companies built on strong relationships, not transactions.

Russell Martin - Chairman



Russell is an entrepreneur, investor and adviser. He is the founder of Finance 4 Business, the largest commercial finance business in the UK. As such he has advised on real estate and alternative finance deals worth over £1 billion in aggregate.

ARMCO is the next generation advisory business that adds genuine value to clients, saving them time and money. We have a proven track record of delivering complex solutions at pace with proficiency.

Offering an Integrated Service

Our passion for people combined with our community of strong, experienced and knowledgeable
entrepreneurs allows us to offer a complete service to support our partners in any way.





A Part of The ARMCO
Portfolio of Companies

As a part of the ARMCO Portfolio of Companies, Innovation 4 Business work collaboratively with the other businesses within the portfolio. We work together with highly experienced and knowledgeable teams of specialists. Furthermore, this unique approach enables us to provide our clients and introducers with an extensive access to the services offered.

Finance 4 Business
Cape Insurance
Debrett's Private Finance
Trust Financial

For more information, please contact our team